AUDIENCE GROWTH REQUIRES RELEVANCE

Growing audiences is not simply about producing more content, but rather the strategy behind the content.

Successful audience development requires an understanding of:

• Who makes up the audience

• What the audience values

• How the audience consumes information

• Why an audience should engage

Organizations that prioritize relevance over volume create stronger relationships and more sustainable growth.

In my experience, audience growth initiatives consistently succeed when communications strategies are built around audience needs rather than an organization’s assumptions.