Media & Recognition

National Visibility. Industry Recognition. Measurable Impact.

Throughout my career, I have helped organizations earn national media attention, strengthen brand visibility, and receive recognition for excellence in communications and marketing. The following highlights represent selected examples of media coverage, professional recognition, and impactful projects.

NATIONAL MEDIA COVERAGE

Communications strategies and initiatives I have led or supported have generated coverage in leading national and regional and industry specific media outlets, helping organizations increase awareness, strengthen credibility, and reach new audiences.

Selected Media Outlets

Plus …

  • Regional newspaper, television and radio outlets

  • Industry and trade publications

These placements have supported organizational objectives ranging from brand awareness and audience growth to event promotion, thought leadership, and reputation building.

FEATURED PROJECTS

PROSPECT LEAGUE STREAMING NETWORK LAUNCH

Led communications and marketing efforts supporting the launch of the organization's streaming platform, resulting in significant subscription growth, increased viewership, and expanded digital engagement.

Results

  • 400% subscription growth

  • 39% increase in viewership

COMMUNITY BRANDS NATIONAL MEDIA CAMPAIGN

Developed and executed strategic media relations initiatives that generated the largest earned media placement in company history.

Results

  • 100M+ media reach

  • Increased visibility for company products and thought leadership

UNIT 4 SCHOOLS ANNUAL REPORT

Directed development of an award-winning annual report designed to showcase district accomplishments, strategic priorities, and community impact.

Results

  • National School Public Relations Association Award of Merit

WISCONSIN LOTTERY “WINsconsin” BRANDING CAMPAIGN

Created and launched a statewide branding initiative that increased engagement, strengthened brand identity, and generated record visibility surrounding major jackpot events.

Results

  • 77% increase in Facebook engagement

  • 396% increase in X engagement

  • Competitor later adopted a similar theme

PROFESSIONAL RECOGNITION

National School Public Relations Association (NSPRA) - Award of Merit for Distinguished Achievement

Recognized for excellence in communications planning, storytelling, and stakeholder engagement through the development of an award-winning annual report.

LEADERSHIP & INDUSTRY IMPACT

Over the course of my career, I have served as:

  • Communications advisor to executive leadership teams

  • Strategic counselor to key stakeholders and board members

  • Organizational spokesperson

  • Crisis communications leader

  • Brand and marketing strategist

  • Media relations lead for high-profile events and initiatives

These experiences have provided opportunities to help organizations navigate challenges, strengthen stakeholder relationships, and advance strategic goals through effective communications and marketing leadership.

SELECTED RESULTS AT A GLANCE

Revenue & Growth

  • 4,500% Sponsorship Revenue Growth

  • 15% Revenue Growth

  • 7% Sales Growth

Audience Development

  • 1,133% Audience Growth

  • 400% Subscription Growth

  • 39% Viewership Growth

Digital & Social Media

  • 77% Facebook Engagement Growth

  • 396% X Engagement Growth

Visibility & Recognition

  • 100M+ Earned Media Reach

  • National Media Coverage

  • Award-Winning Communications Programs